Essentials of Healthcare Marketing
Marium Syed *
Ziauddin Medical College, Ziauddin University, Karachi, Pakistan.
Farah Ahmed
Ziauddin Medical College, Ziauddin University, Karachi, Pakistan.
Nisha Zahid
Ziauddin Medical College, Ziauddin University, Karachi, Pakistan.
Nimra Khalid
Ziauddin Medical College, Ziauddin University, Karachi, Pakistan.
Noor Israr
Ziauddin Medical College, Ziauddin University, Karachi, Pakistan.
*Author to whom correspondence should be addressed.
Abstract
This is a systemic review to identify the essentials of health care marketing. The objective of this study is to critically analyze, assess, and document the literature [1,2,3] (Balogun and Ogunnaike, 2017; Awaand Eze, 2013) on elements of health care marketing, to establish its scope and to identify its gaps in various studies literature and to make further recommendations related to this field. Practitioners and researchers are slowly and gradually recognizing and identifying the importance of health care marketing for the growth of this industry. However, all have not yet embraced the methodical application of marketing theories. The data, which is available on diversity of service providers, different care services that are available and their comparative and respective impact on health care marketing have limitations.
Keywords: Health care marketing, medical industry, health care management